Logo Design
Precision Design has designed many many logos for a variety of unique clients. The sampling of logos below illustrate our belief in providing a unique solution for each client. We begin designing every logo by asking a series of questions that help identify the image you would like to project and the customers you need to reach. After trying numerous approaches, we present the solutions that best meet the established criteria. After input from the client and final approval, a Master Disc is prepared. The Master Disc contains all the popular file types for use on the web, for print, or by outside suppliers. Whether a large corporation or a small business, we can take you to the next level. Contact us today for an obligation free estimate.
Grey Bruce Health Services
Overview:
This Client wanted to present the Owen Sound Hospital, surrounding hospitals and health services as a single united service to help communicate present and future amalgamations.
Criteria:
Must work in various applications including various signage and communications. Appeal to the public and employees as a friendly institution while projecting a professional image.
CarePartners
Overview:
This was a new company that incorporated a number of smaller home nursing and healthcare companies. The logo was done initially for a proposal to the provincial government to attain a multi-year contract.
Criteria:
Professional yet friendly and caring
• Use a heart shape as the symbol
• Maximum of 2 colours
• Look established and stable
• Be very readable even by the elderly.
Norma Jeans
Overview:
A theme restaurant/bistro that features various Marilyn Monroe memorabilia.
Criteria:
• Connect Norma Jean name to Marilyn Monroe
• Immediate visual appeal to customers
• Merchandising potential.
Owen Sound Tourism
Overview:
Just replaced recently, this logo was used by the City Of Owen Sound for many years. Originally Precision was chosen to update the existing logo which would be used throughout the city for signage, vehicles and various other materials and promotions.
Criteria:
The updated logo needed to have a definite association with the existing logo that was in place at the time as well as use new colours that were visually attractive and gave a great overall impact
Mix 106.5
Overview:
A format shift meant a need to develop a new logo to better emphasize the new adult contemporary sound. The client was also concerned that the mark be affective and readable as both a sponsor signature and as a billboard.
Criteria:
• Modern but not trendy.
• Readable at all sizes.
• Easily reproducible on any medium.
• Use existing AM station colour.
Pryde Schropp & McComb
Overview:
This engineering firm was made up of 3 partners with extensive background in various projects. They also had a unique knowledge of airport projects. The logo was designed to accommodate the 2 divisions with the text below the line changing.
Criteria:
Project a trusting, reliable, professional corporate image and allow for 2 divisions.
Regal Point
Overview:
This Client is entering the market of selling Elk breeding stock and velvet. He had invested in the best stock available and wanted to establish an immediate look of the very best quality.
Criteria:
Must work in various applications and on client placed advertising. Appeal to customers who understand they are buying quality at a price that reflects that.
Caneva
Overview:
This Client was entering the market of selling Elk velvet antler capsules as a nutritional supplement The logo needed to look medicinal yet friendly and also include a reference to Canada.
Criteria:
Must work in various applications and on client placed advertising. Look medicinal, friendly, Canadian. Appeal to all ages including the elderly.
Walker Bumstead
Overview:
This firm was a new business with owners that were already successful and well known within the insurance industry.
Criteria:
• Project trusting, reliability, professionalism
• Preferred letterforms for symbol
• Communicate stable and dependable.
Alexander's
Overview:
This is a Mississauga based company that markets & distribute tea and coffee products. They had been in business for many years prior but had never marketed there own line of tea.
Criteria:
• Emphasize the Name
• Establish a more upscale look
• Look professional for distribution business yet appeal to the retail market
Elgringos
Overview:
A fast food Mexican Restaurant. The client wanted to appear to be a franchise and to attract tourists as well as local residents.
Criteria:
Project Mexican/Spanish feel
• Visually appealing
• Appear to be a franchise
• Appeal to both young and old
• Must merchandise well (silkscreen, embroidery, etc.)