Package Design
Precision has been designing packages for more than 15 years. We have supplied files for boxboard, cardboard & plastic printing. It takes a special knowledge to not only design in 3 dimensions but also to understand the requirements and limitations of the packaging industry. We also have a close association with Van Wyck Packaging and have become experts in preparing files for printing. This means your package prints trouble free. We consider packaging one of our specialties but we never lose sight of the need to present the product as effectively as possible and to use the package as an onshelf ‘brochure’. Because of our experience, we can also provide valuable advice to clients just entering the packaging world with their product. Contact us to take advantage of our packaging expertise.
Nikon Canada (VW)
Overview:
This Client wanted a design that establishes a look that could be used for a number of new packages. The package must reflect the quality and expense of the enclosed camera.
Criteria:
Design must be adaptable to other future products. Project highest quality through design, gold foil logo and lamination.
Caframo Ltd.
Overview:
This is a unique fan that is self-powered by the heat of a woodstove.
Criteria:
Need to clearly show the product while communicating it's relationship to Woodstoves and heat from fire. Use colours and images that illustrate and support how the product is used.
Mordens' of Winnipeg (VW)
Overview:
This Winnipeg Client is a well established family owned chocolate and candy producer. Originally only sold in in the family store, these packages allowed them to communicate the quality of their products on the shelves of national grocery stores and other retailers. This design also won 2 North American Packaging Association Excellence Awards.
Criteria:
Must be very high quality box and include a new logotype. Print on foil stock in 3 colours including Opaque White. Must look like a series but easily distinguished by colour (10 boxes done in 2 sizes, each a different colour).
Willow Heights Estate Winery Inc.
Overview:
This Client wanted to market their icewine in "maple leaf" shaped bottles, primarily at border crossings and airports.
Criteria:
Must communicate that it is Canadian and Icewine (known worldwide). Be very upscale yet appeal to tourists.
DEL Laboratories
Overview:
Design a Bonus Pack French Manicure Package. Feature exisitng bottles in package while communicating a Fresh look.
Criteria:
Must use exisitng Sally Hansen Logo and nail photo. Must appeal to younger women and stand off the shelf.
Grabbajabba Fine Coffee
Overview:
This Calgary based Client wanted to market their own Tea in their various franchise stores.
Criteria:
Must work as a series but distinguish each flavour. Should be a fun design that works with the store decor and appeal to a primarily young adult customer.
Polyethics Industries Inc.
Polyethics Industries is a company that specializes in manufacturing environmentally friendly polyethylene film and bags. Deciding to market their own brand of products under the trademark 'BULLY-Tough & Ready'.
Criteria:
The package needed to differentiate them from competitors in the same retail market. The design needed the to be environmentally friendly looking and feature them being 100% degradable.
Hewitt's Dairy
Overview:
Hewitt's contacted us to develop a package to commemorate the 100th Anniversary of the War of 1812.
Criteria:
The package needed to reflect the british theme of the original early 1800's war period. We developed the design using stock photography of war reenactments and the British Union Jack.
Indogue Dog Collar
Overview:
This small company developed a dog leash that had been picked up by a national distributor. The package needed to be an extension of her marketing tools that had been previously developed.
Criteria:
We developed the package based on an initial sketch of what the client had mocked up. Further to the packaging we developed a website as well.
Maverick Moulded Products
Overview:
The client is a manufacturer of plastic products for various companies. Deciding to enter the consumer market themselves they developed their own line of products.
Criteria:
It was important that the package demonstrated exactly how the product is used. Using a mix of stock and in house photography we developed a design that was appealing to a large demographic as well as being highly informative.
Caframo Ltd.
Overview:
Develop a hanger tab bubble pack insert supporting the usage and benefits of the battery operated fan.
Criteria:
The design overall needed to carry out the look of the other existing products in their line as well as have three languages for the various markets it was being retailed within.
Illuminology
Overview:
A U.S based company was entering the canadian candle market and needed to develop a product starter kit for the Christmas. After buying the initial kit the customer would be able to purchase further supplies in various colors.
Criteria:
The package was an extension of an already establish line of products and colours. The photography needed to elegantly show the product and accessories being used in a home. Lastly the package needed to be bilingual for the Canadian market.
Caframo Ltd.
Overview:
This package was another product in the Caframo consumer line of products. The product shot was featured to demonstrate how the product is used.
Criteria:
The package needed to clearly show the usage and the benefits of improving a closet's environment in the home. Colouring and brand were chosen to help support a higher retail market.